Wellness is all around us and a wellness programme is a must-have for prospective employees.
As a Director or Manager of people and development, the dilemma is where and how to find the budget for one.
Thousands upon thousands spent on business development often overlooks one key and extremely effective marketing tool: your people.
Happy, engaged and motivated employees will sell your product and services better than any amount of advertising, exhibiting and advertorial.
Companies struggle to justify a significant spend on employee wellbeing.
Here are our top tips for building your case for a wellness budget;-
• Look beyond hard-return – current evidence demonstrates wellness programmes reduce sick leave, reduce attrition, and so retain talent. Wellness programmes are starting to reward healthcare plans by reducing excess. In some cases, wellness programmes are replacing plans entirely. However, the return on wellness programmes goes beyond these hard returns. Happier, more satisfied employees and an overall improved company culture are better for business.
• Educate those at the top – Wellness programme budgets are awarded more freely by CFO’s and CEO’s who understand, believe and practice positive wellbeing themselves. Look at the profile of your leading people. If they are not interested in health and wellness, there is a solution. Wellness London offers pop-up wellness sessions to give a short experience of a wellness programme.
Arrange a complimentary taster session and ask your senior leaders to attend. Experience is the key; if they understand what a wellness programme does, they can justify the spend.
• Share the cost departmentally – Wellness is not just an HR issue. If you are struggling to find the budget for a wellness programme, look to other departments to share the costs. If one particular department has a higher amount of sick leave due to musculoskeletal issues, can they finance some wellness clinics themselves? If the senior executives are complaining of problems with focus, can a mindfulness course be provided for from their budget? Wellness programmes are a responsibility of everyone.
• Start small – If your business case for a wellness programme has been deemed too expensive at this time, try for something smaller. For example, Wellness London provides bespoke wellness newsletters, branded to the company, giving interesting wellbeing facts and suggestions for fitness and wellbeing classes or eateries nearby. The cost is small but the effect is large. When this proves a success, you gain the trust of your decision makers, making it more likely to be rewarded with a larger budget the following year.
Contact us today for help with building your case for wellness.